1. Most commercial “brokers” are not brokers. They call themselves brokers because they broker the deal, but many hold a Salesperson’s license, which actually makes them an agent. By law, a salesperson or agent must hang their license under a broker. A licensed broker can elect to put their license under another broker; however, a salesperson does not have the option.
2. Most “brokers” that work for commercial brokerages without a residential arm are not Realtors. A Realtor belongs to their local real estate board. Historically, the local and national real estate boards have done little to support commercial real estate, though that is changing. Consequently, commercial brokerage houses generally do not join the board of Realtors;
3. A title like Vice President generally means they have achieved a certain level of sales volume, not that they are managers of people;
4. Land is considered commercial real estate;
5. The license for a commercial salesperson or broker is the same as for a residential salesperson or broker. That means that anyone with a license can sell either commercial or residential. However, it is more common for a residential agent to sell commercial than the reverse. Commercial “brokers” understand that the two businesses are very different and would generally prefer to stay within their area of expertise;
6. Commercial “brokers” don’t generally see listings on the MLS because they are generally not members of the local board. The local real estate board generally governs the MLS, thus leaving commercial “brokers” out of that loop. The closest multiple listing services that we have are Loopnet and CCIM.Net, both of which are national organizations. However, it is not mandatory that “brokers” place their listings here so these services show only a fraction of what is available;
7. Commercial “brokers” have a network that residential agents and brokers do not generally have access to. It is important to learn what those networks are in your are;
8. Commercial “brokers” generally specialize in an area. They may do many different parts of the business, but there is typically one area that they know better than the rest. It is wise to work with a “broker” who knows the property type that you need assistance with;
9. Many of the designations in commercial real estate are from organizations that are affiliated with the National Association of Realtors (NAR), including CCIM and SIOR. IREM and ULI are also affiliates of NAR;
10. As a general rule of thumb, only about 50% of commercial deals that go into contract actually close. This is one reason that people complain that commercial “brokers” don’t return phone calls. “Brokers” are always weighing in on the probability of a closed transaction. If the caller knows little or nothing about what it takes to get a commercial deal closed, the “broker” would rather not invest the time.
If you would like to learn additional information about how commercial real estate works, go to www.SmithREServices.com and go to the Learn section to get registered today. There are several different courses to choose from.
This entry was posted on Tuesday, December 26th, 2006 at 12:32 pm and is filed under Commercial Real Estate, Real Estate News. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.
17 Responses to “Ten Things You Need to Know About Commercial Real Estate”-
Jennifer K. Giraldi, North Atlanta REALTOR® Says:
January 23rd, 2007 at 1:54 pmSheryl you are correct. I get calls sometimes that make me role my eyes. I had a guy call me up the other day wanting to buy a few restaurants, when I screened him over the phone I found out that he had no idea what he was doing. That happends often in Commercial.
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Leigh Brown ABR CRS CLHMS ePRO Broker/Owner Says:
January 23rd, 2007 at 1:55 pmI know that rule number 11 should be: if you’re not a commercial specialist, refer it out to a true commercial specialist! I am quite happy to be a residential broker and understand that commercial people have an expertise that I don’t claim (nor want) to have.
But in regard to not returning calls…it’s frustrating when I as an agent don’t get a return call for a referral….we have to screen a lot of suspects on the residential side as well, but I always keep the other agent in the loop even if the deal goes south so that I will have a shot in the future. =)
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Gabriel Silverstein Says:
January 23rd, 2007 at 1:56 pmLeigh is SPOT ON - don’t play commercial specialist if you are a “house jockey” (note, I use that phrase only because it came from a guy that owns a lot of residential brokerage franchises!). That’s why we became the commercial real estate firm for the Keller Williams organization in Chicago a month ago (though we work nationally and internationally). It’s a different world and if you’re a residential specialist, you’ll make a lot more money referring the deal than trying to learn to do it and failing.
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John Occhi Says:
January 23rd, 2007 at 1:57 pmSheryl,
Well written and informative. As a “House Jockey’ who has participated in 3 or 4 commercial deals in the last year, I can attest that the two certainly are different. I’ve has 2 land deals, a vacant bank building and a sandwich shop biz op. One closed, one expired and the other two are still active listings.
Certainly, if an agent wants to break into commercial, they have to start somewhere.
Thanks for the insight,
Have a Blessed Day,
John Occhi, Hemet REALTOR
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Cynthia Sloop Says:
January 23rd, 2007 at 1:58 pmWow, thanks I appreciate your post because I didn’t know much about the differences. I did know I could do it if I wanted to, just not the rest. Great Blog!
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Rick & Ines - Enrique Garcia & Ines Hegedus-Garcia Says:
January 23rd, 2007 at 1:58 pmWelcome to Active Rain Sheryl and congratulations on the star!! My husband and I got into real estate knowing he would go into Commercial and I would go into residential - he is an accountant and the commercial aspect fits him much better, I just love having him around to manage my residential transactions. I guess I will have to live with it and get a TM for my residential deals. Thanks for pointing out the differences; it’s surprising how many people don’t have a clue. Also, to expand on your list, then there are niches within the commercial realm: hotels, warehouses, strip malls, land…..etc.
Ines
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SmithREServices » Whose Side Are You On? Says:
January 27th, 2007 at 5:52 pm[…] For additional information about commercial real estate, read my post on 10 Things. When you have buyers or sellers of commercial or investment real estate in the Sacramento, CA area, please contact me. I look forward to bringing our “customer-centric” approach to your clients. Bookmark this article: […]
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Brad Nix Says:
February 3rd, 2007 at 6:47 amA great list that I will be referencing in future posts about commercial real estate.
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Atlanta 575 Real Estate » Blog Archive » Understanding Commercial Real Estate Says:
February 22nd, 2007 at 6:19 am[…] Smith Real Estate Services recently highlighted 10 Things you need to know about Commercial Real Estate… 1. Most commercial “brokers†are not brokers. They call themselves brokers because they broker the deal, but many hold a Salesperson’s license, which actually makes them an agent. By law, a salesperson or agent must hang their license under a broker. A licensed broker can elect to put their license under another broker; however, a salesperson does not have the option. […]
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SmithREServices » A form is a form? Says:
March 11th, 2007 at 7:33 am[…] What went wrong for you? If you read my Ten Things You Need to Know About Commercial Real Estate, you would know that commercial brokers are generally not members of the local Realtor board. Consequently, they do not use the MLS. Since a buyer of commercial real estate will often use a commercial broker, leaving the property out of view from commercial brokers is a huge oversight. […]
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Jeanette de Boer Says:
March 22nd, 2007 at 7:57 amJust a comment on the commerical designation, at our Calgary Real Estate Board, the member has to take specific courses to be designated a Commerial Realtor/Broker. Otherwise they can not get the informaiton from the Board through the Commercial CLXchange.The membership ID# lets the Commercial Licensed realtor into the commercial division. It seems it would be different in every Province and State Real Estate Act.
Thanks -
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